Empower Yourself to Achieve Optimal Health and Wellness

The beginning of our story still carries us; at first we drove around the narrow streets of the village of Pietarsaari in a small car. The back container was full of fresh salad from local farmers and bright red tomatoes ripened by the summer sun. The vegetables were delivered directly to the door, so it was a real service business even then. The business grew surprisingly quickly and soon we were a trusted supplier to the restaurant and hotel industry and managed to bring light and quick lunch options to store shelves. The business grew in a few decades. The small vegetable wholesale team that was born in the 1970s had grown into a large, warm and close-knit family, where all members were motivated by one and the same thing: Always Something New – Always Something Good.

The company’s English name was rare in Ostrobothnia in the 90s and shows that we wanted to be a pioneer even back then. Fresh Servant communicates freshness and genuinely enthusiastic and service-oriented operations. Now we say Fresh in a concise way and in the 21st century we have gained attention as a salad manufacturer, as there has been a need for innovations on store shelves that support well-being and convenience. Fresh will continue to be a guarantee of quality for fresh, clean and healthy food made in Finland.

Our operations have long been guided by our goal of being our customers’ number one choice. We launched the Hetki brand in 2010 because we saw the moment had come. The offer lacked a ready-made Finnish salad for Finns, for lunch or for any other occasion. Listening to the customer, changing the flavors, improving the packaging moment by moment, we spread throughout Finland, from north to south. Undaunted by our efforts and bold experimentation, we have sometimes also led to failures, but our amazing team has always continued with renewed enthusiasm and together we have finally succeeded.

Following the same guidelines, we launched SalaattiMestari in 2015, which  made all of our customers salad picking masters. The self-service salad bar always offers genuine ingredients that have been washed, peeled and chopped by us. In addition, we have developed hundreds of salad, pasta, meal and dessert products. Our goal has been to offer new products that increase well-being and convenience.

There is always something new happening in our operations for us at Fresh. In 2012, we moved to a brand new salad factory, which was already then and still is the most modern and best salad factory in Finland. New products, new materials, new equipment, new facilities, new people. Every day is an opportunity for us to do something new, to succeed together. We didn’t always know how things would have been best done. That’s when we set out to find out, for example by getting to know European markets and factories. Eventually, developments took us into a new era of automation and digitalization. Although systems and equipment help us, people are what make things happen. More than 400 Fresh employees have already made the digital leap.